L-TYPE LW TAG Heuer Collection Series wins Award.

TAG Heuer L-TYPE LW Eyewear Wins Red Dot Design Award

WEDNESDAY,MAY 22, 2013 @ 17:04

Weston, FL (PRWEB) April 20, 2011

TAG Heuer Avant-Garde Eyewear has once again received the prestigious Red Dot Design Award for one of its premium eyewear designs this time, the L-TYPE LW, the latest in the leading-edge L-TYPE series.

The Red Dot Award, named after the Red Dot Museum, where the annual prize ceremony takes place, is one of the worlds most coveted product design awards. This years winners were selected from more than 11,000 entries from 60 countries by a 27-member jury of world-renowned industrial designers.

This is the third time that a TAG Heuer Eyewear design has been singled out for a Red Dot Award, having won in 2002 for its Physics Sport Vision eyewear and in 2010 for its patented Squadra NightVision.

Launched in February 2011, the L-TYPE LW (Lightweight) is one of the most advanced products ever produced by TAG Heuer Eyewear. A showcase of the brands pioneering innovations in eyewear, it combines new materials and technology with superlative ergonomics and comfort, and the finest traditions of luxury craftsmanship.

Many of its technological components come from the aeronautics and automobile industries: fiber-reinforced polymer lenses, pure titanium bridge and hinges, ceramic-coated 3D titanium temples, 100% carbon frame and dual-injection molded elastomer tips. The patented autoflex nose pads self-adjust to every face type, assuring optimum non-skid hold. The unbreakable lenses are 100% UVA and UVB protected and available for prescription eyeglasses and prescription or non-prescription sunglasses. The choice of luxury leathers perforated calfskin, python or alligator is unprecedented. Light, strong and sporty, the L-TYPE LW fuses exceptional design with the ultimate in precision, reflecting the brands unique sporting heritage and unswerving commitment to the avant-garde.

The L-TYPE LW collection by TAG Heuer Eyewear is sold exclusively at authorized TAG Heuer Eyewear retailers nationwide. MSRP starting at: $ 1,190.00 http://www.sunglassesavantgarde.com sales L-TYPE LW collection starting at: $782.00-$1168.00.  

http:///www.sunglassesavantgarde.com

TAG Heuer maker of high-end sports watches and chronographs since 1860 has been applying the same standards for design and quality found in their timepieces to the creation of exceptional eyewear since 2002. All TAG Heuer Avant-Garde Eyewear lenses are shatter-resistant, ultra-light and provide 100% UV-A and UV-B protection. TAG Heuer Eyewear is available at authorized retailers nationwide.

Consumers: For more information on TAG Heuers Eyewear full line of sunglasses and eyeglasses, and to locate authorized retailers, visit http://www.sunglassesavantgarde.com

Superstitious Friday

What’s your superstition?

On today’s date, many wake up and dread looking at the calendar. Some are riddled by fear while others look at it as another day. Just how did this hullabaloo start over this legendary day? As Sunglasses Avant Garde unraveled the history of this mystery, we have discovered some fun and entertaining facts to about this freaky Friday date!

How did it all begin?

Although there are a few different theories about how the fear of Friday the 13^th came about, one of the more popular beliefs is that it derived from The Last Supper with Jesus and the apostles. There were 12 apostles at dinner and Judas ended up being number 13, after he showed up. Later, Jesus ended up dying on a Friday.

Friggatriskaidekaphobia

Just what is that jumbled mess of letters above? Friggatriskaidekaphobia is the actual name for the fear of Friday the 13^th! According to the Stress Management Center and Phobia Institute in North Carolina, an estimated 17 to 21 million people in the U.S. are diagnosed with this phobia. Source: glo.msn.com

More fun Friday facts:

· Airplanes often lack a 13^th row

· Many buildings do not have a 13^th floor

· A lot of hotels will not have a room #13

· Estimates have suggested that on Friday the 13^th, the U.S. economy loses up to 900 million dollars. (Source: glo.msn.com)

· Many Americans will not drive on Friday the 13^th

· In the 1880s, The Thirteen Club was formed to expose the superstition that 13 was not unlucky

· On Friday the 13^th, Henry Ford did not do business and Franklin Delano Roosevelt eluded travel.

· In 2012, there are three Fridays that fall on the 13th

· Hurricane Charley hit Florida on Friday the 13^th

Here are some other top superstitions besides this famous Friday’s date:

· Crossing paths with black cats

· Walking under ladders

· Opening an umbrella indoors

· Breaking a mirror

· Stepping on a crack

Do you know of any more freaky-Friday fears or facts or superstitions? Let us know!

So take along your trusty rabbit’s foot, four-leaf-clover or lucky horseshoe and keep your fingers crossed that this Friday ends up being fantastic!

~Charlene Marie

Top Resort Looks for 2012

Planning a trip for 2012? Here’s some great looks for the season!

When you are gearing up to take that much-needed vacation, it’s always fun to take a break from your traditional wardrobe. Playing with a new look while away can be an adventure. Just think of all the new styles you can try with the freedom of being yourself? Look and feel great in some of these fabulous finds for 2012!

Here’s some dashing looks from the Christian Dior Resort 2012 collection:

Photos courtesy of hapersbazaar.com

Below are a few other marvelous fashions from various designers:

From left: Alexander Mcqueen, Valentino, Salvatore Ferragamo and Versace photos courtesy of harpersbazar.com

Don’t forget your sunglasses, of course! Any one of these Lady TAG Heuer styles would look perfect with the above outfits and currently at 25% off, you'll have some extra spending money while protecting your eyes on your trip!

 Lady TAG Heuer sunglasses from sunglasses avantgarde.com

Pack your bags and feel fantastic wherever you decide to go!

Have any styles that you would like to share? Let us know!

Bon voyage!

~Charlene Marie

The Meaning of the UV Index Scale

Ever wonder what the UV Index means?

Photo by Charlene Marie

For many years, scientists have been studying the sun and its effects on our habitat. In order to measure the sun’s rays, a scale called the UV or ultraviolet Index scale was created. This handy little chart is used frequently by meteorologists and lets us know when exposure to the sun is dangerous. Today, Sunglasses Avant Garde will give you a breakdown of this colorful safeguard.

In a nutshell, ultraviolet rays are a form of radiation emitted by the sun that can cause damage to human skill cells, if overexposure occurs. Although they are invisible to human eye, they can have a vast effect on our body.

Check out the illustration of the UV Index scale below and see what the colors and numbers mean.

Illistration courtesy of epa.gov

Green: 2 or less

When looking at the UV Index scale, think of it like a sideways traffic light. If you see green, you are good to go outside. You will still get some exposure to the sun, so it is always a good idea to wear sunglasses and a light sunscreen, if you are sensitive to the sun.  

Yellow: 3 to 5

A yellow block on the UV Index means there is a moderate risk of harm due to sun exposure. In other words, if you plan on being outside for a long period of time, find shade during the brightest hours of the day and take advantage of sunscreen and protective eyewear.

Fun fact: Did you know that bees can see ultraviolet rays?

Orange: 6 to 7

If you see orange on the UV Index, take precautionary measures and limit your exposure. This means the sun’s rays are strong and can cause damage quickly if skin is exposed. Definitely use a heavier sunscreen, at least an SPF 20 or above and protect your eyes. Utilizing a brimmed hat is beneficial when the UV Index is high.

Red: 8 to 10

If you see red on the UV Index, stop and think before stepping out into the light. Red is an indicator that the UV rays are very harsh. Wear your sunglasses and lather your skin with an even thicker sunscreen. SPF 35 or above is typically better. Make sure sunscreen is reapplied if excess sweating occurs and try to stay out of the sun for long periods of time.

 Sunglasses like these TAG Heuer 0231 402 Speedway series will help protect your eyes

Purple: 11 +

A purple color on the UV index means the sun’s rays are extremely dangerous to unprotected skin. Since burning can occur at a rapid rate, make sure you cover up, bring your UV-protective shades, hat and do not leave without sunscreen. On days when the UV index is so extreme, it might be best to enjoy an indoor activity.  

Keep your eyes on the UV Index and help protect yourself from the sun’s harmful rays. Your body will thank you in the long run!

Do you have any comments or suggestions about today’s blog? Let us know!

~Charlene Marie

A Look Back at Eyewear Trends for 2011

Trendy things have happened in the world of eyewear in 2011

Taking a step back and doing a yearly rewind of fashion trends can most certainly be an interesting adventure. Styles sometimes change within a blink of an eye and when the sun is shining, most eyes are on or behind sunglasses. Since sunglasses have a style of their own, we have comprised a time-line of eyewear fashions throughout the seasons in 2011 for your enjoyment!

Spring and summer sunglasses

This past spring and summer were pretty similar when it came to eyewear style. During this time, retro was the way to go. Big ‘70s style frames as well as some ‘50s style cat-eye edges graced the runways and streets. As for the more urban look, smoky lenses, metallic accents and leather added spunk to aviators. Mixed-media frames were also the in-thing and mirrored or blacked out lenses made them the perfect fit for a rebellious and futuristic look.  Round John Lennon style frames were spotted as well as rustic style wooden frames that gave an earthy glow. Also sleek and bold metal details added a masculine and mysterious flare to a typical pair of guy-specs.

TAG Heuer 0204 991 Speedway Model

Fall and winter eyewear

At times, style is something that one can fall back on. The styles that many were touting this past fall consisted of a rich assortment of shiny bling. Rhinestones and crystal-like embellishments added style and glamor to create a chic-looking pair of sunglasses. ‘80s style graphics, preppy squared or angled semi-rimless lenses and ‘70s style vintage jock sunglasses have also made an appearance. Refined thin-wired frames have also been a popular choice during the months of the fall foliage and winter frost.  

Lady TAG Heuer Sunglasses 9100-103

Although there are have been many great eyewear styles this year, only a certain few will stick around. What is your favorite style for 2011?

Have any questions or comments on this blog? Let us know your thoughts!

Until next time, keep those eyes protected!

~Charlene Marie

Style source: eyecessorizeblog.com

Classic Holiday Movies

Take your sunglasses off to see these great holiday flicks

 

 

Are you looking for something to get you in the holiday spirit? Look no further than your trusty television! The big networks are playing plenty of great flicks that can turn a frown into a happy holiday smile. Check out what movies made this year’s top ten list courtesy of myfoxny.com! These movies are in no particular order:

                                       1.       Elf 

                                       2.       National Lampoons Christmas Vacation 

                                       3.       A Christmas Story

 Photo courtesy of stefannholm.com

                                        4.       Home Alone 

                                        5.       The Holiday 

                                        6.       White Christmas

                                        7.       It’s a Wonderful Life 

                                        8.       Miracle on 34^th Street 

 Photo courtesy of setsailmotivation.com

                                         9.    White Christmas

                                        10.   Bad Santa

What’s your favorite?

If you don’t see what you’re looking for on your local TV guide, check out your provider’s On Demand list. Most cable and satellite will have a special category for holiday films for you to view for free. Some providers even offer holiday music and a channel with a burning yule log for your enjoyment!

Relax, have fun and enjoy a great classic film this holiday season!

~Charlene Marie

Pair This with That: Sunglasses

There are some gift ideas out there that can complement each other; let us show you how.

Ever wonder what to get for the person who has everything? You’re not the only one! Just when you feel that there is nothing more that you could possibly get, think about what you can do to enhance or make use of what that special someone already has. For instance, if your recipient has a swanky, new coffee maker, why not get them some gourmet coffee to brighten their morning? Below are some great gift ideas to pair or add on to products that may get a lot of use:

Pairing items with sunglasses or eyewear:

Do you know someone who likes fashion? Pair a chic scarf with a designer pair of TAG Heuer sunglasses!

Fabulous Crinkle Scarf photo courtesy of affordablescarves.com

If you have a nautical pal that likes to keep his or her eyewear in shipshape, couple sunglasses with a waterproof case!

Waterproof Glasses Case photo courtest of thewaterproofstore.com

For the outdoor enthusiast, try a bottle of sunblock or a can of bug repellant with a durable pair of sunglasses.

TAG Heuer 6006 27° Model

Delve into your recipient’s interests and see what he or she enjoys.  A practical, yet personalized gift can go a long way!

Have any questions or comments on today’s blog? Let us know!

Happy shopping!

~Charlene Marie

Inspired by Winter

There are certain products that were inspired by specific reasons and events.

Winter can be wonderful for some and a pain for others. Regardless of personal feelings, the season of chilly weather and snow for most, can bring out some of the best products and designs. Below is some great merchandise that can help you get through Old Man Winter’s fury!

These sunglasses are made for ski and snow sports!

TAG Heuer 5107 101 Zenith Racing Series

TAG Heuer 6001 101 27° Model

 

TAG Heuer 5107 206 Zenith Racing Series

 

Here’s to enjoying the winter season at its best!

Have any questions or comments about today's blog? Let us know!

~Charlene Marie

Only the Finest Materials

Certain materials can make a difference

Tag Heuer Speedway series 0231 401

Eyewear from TAG Heuer is superior in a number of ways. From the exceptional craftsmanship these sunglasses are designed from, to the solid parts that are used to create their magnificent frames and lenses, TAG Heuer eyewear is most certainly avant-garde.  Listed below are some of the first-class ingredients used to make up these spectacular spectacles.

316L Stainless Steel

For all of our chemistry buffs out there, 316L stainless steel is high-grade steel that is used in numerous market applications from material in skyscrapers to surgical instruments.  316L stainless steel has a higher resistance to corrosion and pitting. The “L” grade actually stands for the maximum amount of carbon the steel consists of, which is 0.03%.

  

Beta Titanium

Beta-titanium is a strong, yet flexible alloy. It consists of wide mixture of other durable elements, including iron. Because of its characteristics, it is widely used in the orthodontic field as well.  

Elastomer

What in the world is elastomer? Elastomer is a fancy name for rubber. This particular rubber is transformed into a glass at a certain temperature known as a glass transition temperature or Tg. To turn the elastomer into its glassy state, Tg levels range from as low as -195 Fahrenheit! Elastomer makes these fabulous glasses light-weight as well as sturdy.

Crafted with extreme diligence and perfection, TAG Heuer sunglasses are engineered for action and performance. The durable ingredients make up a seamless design for a truly luxurious product.

Have any questions or comments about today’s blog? If so, let us know!

~Charlene Marie

Tips for a Less Stressful Holiday

The holidays are almost here; how is your stress level?

Just when you thought you have everything figured out, you realized that you forgot the gravy for your holiday feast. After spending three exhausting hours at the grocery store last night, you were certain you had everything for tomorrow’s big day; yet, gravy is on your mind as you speed toward the airport to pick up your in-laws. “Arrrgh,” you yell, as you feel your blood pressure start to rise. When are you going to have time to get an important aspect of your meal when it’s almost 9 p.m. and the stores are about to close?

Here at Sunglasses Avant Garde, we have gathered a few tips to keep your stress levels at a minimum. After trying our suggestions below, hopefully you’ll feel stress start to melt away!

· Do what Santa does: make a list and check it twice!

I don’t know about you, but I probably would be at the store every night if I didn’t make one! Don’t like wasting paper? Download a note application on your cell phone. I downloaded the ColorNote app on mine and it works like a charm!

· Take time out for yourself

Although it’s the season to do a lot for others, just think about how much more you’ll enjoy your company or holiday events when you are relaxed. Take some time to do something that you take pleasure in. Enjoyment is typically a great remedy for stress.

· Buy yourself extra time with a pre-made holiday dinner.

This suggestion my sound unappealing, but it works out really well and no one will know but you! Many grocery stores have this option in their deli department. You can get a turkey, ham stuffing, vegetable casseroles, cranberry sauce and much more in these packaged bundles. You can mix and match the options and all you have to do is heat them up when you get home. I’ve taken this route many years and have gotten plenty of compliments on a great meal! Just don’t forget to order your meal-bundle ahead of time!

· Exercise

You hear this suggestion time and time again; however it’s healthy and is great advice. Even if you do a few squats or leg lifts while watching TV, it can help eliminate stress. Try yoga or take a walk with a friend. Even the funky dance class you were considering taking counts! Exercise releases endorphins which causes the body to relax.

· Spend some time with furry friends

Did you know that pets relieve stress? They do! In fact, in Japan, people even rent pets! Pets can help improve your mood, provide unconditional love, encourage exercise and according to known studies, have shown to reduce blood pressure. Even on the worst of days, who can’t resist looking into the eyes of a puppy or kitten and smile?

· Don’t hold it in

Let out your stress by talking, writing or even tweeting about it! Even the littlest ways of letting your woes out in a verbal or written form can help stress.

Here’s another great tip: stop and take a look at something that you consider beautiful. If you are outside, view the scenery through a fabulous pair of TAG Heuer sunglasses and protect your eyes in style while enjoying the spectacle!

 Here are a great pair of Lady TAG Heuer sunglasses from Sunglasses Avant Garde

Hope our advice helps and all the best to you and your family for happy and stress-free holidays!

Have any other tips for reducing stress? Let us know!

~Charlene Marie

Insightful and Entertaining Facts About Eyewear

TAG Heuer Squadra Series sunglasses

Have you ever wondered about what others think about your choice in eyewear? Sunglasses Avant Garde now has some closure for you.

You’re at your local eyewear shop and you’ve spent 3 hours of your day trying to pick out the perfect frames for your face. Just when you thought you’ve hit the jackpot in the eyewear department, you see another pair of adorable spectacles staring back at you as you head towards the register. Just as you snatch them off of the shelf to give them a try, you think to yourself if all of the effort is worth it. In your mind you feel it is, but will others like your choice too? Sunglasses Avant Garde has uncovered some fun facts about sunglasses and eyewear.

Just about everywhere you look, someone is sporting some sort of style over his or her eyes. It kind of makes you wonder about how many people actually do wear eyewear in the United States? Here are the raw facts:

• There are 174.2 million eyewear users in the United States for vision correction alone.
• 35.8 % of Americans own and use two or more pairs of glasses.
• 195.8 million US residents don non-prescription sunglasses and 53.1 % use two or more pairs of sunglasses.
• 25.6 Americans utilize non-prescription reading glasses.

Who has an eye for fashion? Check out these facts about how people feel about utilizing eyewear to make a stylish statement:

• 44% of US residents feel eyeglasses are a fashion accessory; however, in 2005, only 29% shared the same belief.
• 73% of Americans feel that eyeglasses reflect a person’s persona.
• 55% of US residents notice a person’s spectacles when they first meet them.

Who’s looking at you?

• 87% of US residents do not agree with the statement: “Guys don’t make passes at girls who wear glasses.”
• 92% of men and 84% of women do not agree with the quoted statement above.

The look is in the eyes of the beholder. US residents feel as though:

•  59% of eyeglass wearers appear intelligent
•  34% look fashionable
•  30% seem sophisticated
• 10% look nerdy.  

What are your thoughts about eyewear? We’d love to know! Share your comments or questions anytime with us!

Have a great day!

~ Charlene Marie

Source: Complete eyewear survey is a courtesy of eyecessorize.com.

Last Minute Halloween Costume Ideas: Fun Shaped Sunglasses

Uh-oh, it’s Halloween and you are still not too sure about what to wear. Don’t panic, we at Sunglasses Avant Garde have conjured up a few fun looks for you. Of course we had to go with the sunglasses-theme, but just look at all these fun shapes!

Image source: All images are from chinawholesaletown.com

Now add a funky wig to the equation and you’ve got yourself a fun little costume! Here are some great styles at a reasonable price!

Image source: All images are from acewigs.com

Wear a mismatched outfit and go as a clown or don a pair of shimmering pants and be a rock star! The possibilities are endless!

What do you want to be?

When the night is over, you can always pop your trusty TAG Heuer eyewear on and leave in style!

Do you have any questions or comments on today’s blog? Let us know!

Have a safe and fun Halloween!

~Charlene Marie



Are You Afraid of Ghosts?

It’s almost Halloween and you know what that means; creepy monsters and dark, scary nights. Here are a few chilling ghost pictures that might give you a fright! 

Here's an apparition looking at a grave stone.

Image source: www.hauntednovel.com

Here's a group of ghosts that can be seen through this doorway.

Image source: www.hauntednovel.com

Below, a ghastly image is standing in front of the brush.

Image source: www.hauntednovel.com

Are these real or fake? You tell us!

Are you scared? Keep your fear hidden with a great pair of sunglasses from Sunglasses Avant Garde. Not even a ghost will see the fear in your eyes behind the sleekness and style of TAG Heuer eyewear!

Have a safe and Happy Halloween!

~Charlene Marie

Glancing with the Stars

Why do stars wear sunglasses?  Is it because they are so bright?

When the stars come out to play, they often emerge while hiding their eyes from the world. They may squeeze by you like a regular Joe or Jane on a crowded street with their eyes shaded or look like they’ve just stepped out of a photo shoot with their perfect hair and fabulous outfits all while hiding behind their matching, designer, shades.  So what are the newest eyewear fashions of today’s stars? Sunglasses Avant Garde is here to show you the latest scoop by our Glancing with the Stars collage.

Image source, clockwise from Left: people.com, accesshollywood.com, posh24.com, stylebistro.com and zimbio.com. 

Why do you think stars such as Tom Cruise, Kate Holmes, Kim Kardashian, Chris Brown, Nicole Richie, Charlie Sheen and Kris Humphries wear sunglasses?  Is it to…?

·         Avoid eye contact

·         Protect their eyes

·         Go incognito

·         See better

·         Look stylish or cool

Tell us what you think!

Here’s an actual quote from Jay Leno, who views shaded lenses a little differently.

“It's fun when you're driving, and people wave at you, and you wave back. I think you either like people or you don't. I mean, I don't want to put on sunglasses. That's why I'm in show business.”(Source: www.woopiedo.com)

Have you spotted any great photos of stars with shades? Send them our way and they may be featured on our next Glancing with the Stars collage!

Until then, keep those eyes looking beautiful and for a great new style, try a sleek pair of TAG Heuer sunglasses!

~Charlene Marie